At one of the more interesting panel discussions was entitled, “Disrupt Your Marketing Mix.” which has the following panelists:
· Jeff Berman, president, Sales and Marketing, MySpace
· Chip Hall, senior vice president, Sales and Marketing, Teracent Corporation
· Mitch Joel, president, Twist Image
Here are some of the learning:
1. Start small and take baby steps to understand new media:
- Look up the top 15 videos every week
- Pick 10 people and follow them on twitter
- Look up top 5 musicians on MySpace
- Look up top blog sites on blogger.com
2. Online advertisement
- Display ad with no data/insights are better off not doing them in the first place
- The future of display ad is where its given by data insights from website / crm/ customer review on other sites.
- Locally marketing your products in a digital way - Robin Baskin has an interesting targeted selling based on temperature weather. When weather is between certain degrees, sell certain products, and so on... a bit too radical I think...
- Branding of online ad - impression also serves the purpose of branding if the marketing objective is awareness creation.
Quotes:
- Content is king and Context is queen.
