From SEO to DAO

Where assets evolve from plain text to images, videos, podcast, mp3, search took on a new dimension. With Google and Yahoo ramping up on DAO, many corporate / companies are still doing SEO on their websites.

Companies just need to tweak their mindset from SEO to DAO to consider other medias to optimise their assets to be searched.

Regional versus Country Engagement in CRM

I am putting together a CRM strategy and execution plan for HP APJ consumer installed base marketing.  And I need content both from region and countries to support this initiative.

For region, I focus mainly on content that will 'delight' customers (less on selling), such as tips & tricks, how-to content, printing projects, etc.  For countries, demand generation content are needed as go-to-market sell through is typically done in-countries.

However I have the challenge of getting countries to provide content.  Market Development Managers in country are often swamped with tons of work, creating campaigns, working with resellers, etc.  Hence it poses a challenge for region team to get visibility to what demand generation campaigns are running in-country.

Anyone in MNC environment has similar challenge and has recommendations on how to mitigate this challenge?

Marketing 101

This is my first marketing blog to share my experiences in marketing - specifically integrated marketing