Social Media compared with other medias

Some thoughts on how social media is compared with other 'traditional' online media

Left Brain, Right Brain

Designing website can take a LBRB (Left Brain, Right Brain) approach - to cater to 2 large group of web audience (presumably all the people in this world can be categorised into a Left Brain - more logical person and a Right Brain - more creative person)

So a website can have 50% real estate dedicated to a very logical-kind of treatment - ie brand/ messages / navigation can be very factual logical, text heavy describing in detail what this website is trying to communicate. And the other 50% real estate of the website dedicated to a very visual-kind of treatment to illustrate the message/ next steps into the website journey ,etc (example using images, videos, flash demo, etc).

The idea of this approach can help to drive a website design discussion so that there is less of a subjective view of the design, but rather a more objective approach helps to cut through the clutter to get every stalk holder to agree to one design. One design that fit the needs of the entire world - assuming all the people in the world can be categorized as Left Brain or Right Brain.