Regional versus Country Engagement in CRM

I am putting together a CRM strategy and execution plan for HP APJ consumer installed base marketing.  And I need content both from region and countries to support this initiative.

For region, I focus mainly on content that will 'delight' customers (less on selling), such as tips & tricks, how-to content, printing projects, etc.  For countries, demand generation content are needed as go-to-market sell through is typically done in-countries.

However I have the challenge of getting countries to provide content.  Market Development Managers in country are often swamped with tons of work, creating campaigns, working with resellers, etc.  Hence it poses a challenge for region team to get visibility to what demand generation campaigns are running in-country.

Anyone in MNC environment has similar challenge and has recommendations on how to mitigate this challenge?