Disrupt Your Marketing Mix

At one of the more interesting panel discussions was entitled, “Disrupt Your Marketing Mix.” which has the following panelists:

· Jeff Berman, president, Sales and Marketing, MySpace

· Chip Hall, senior vice president, Sales and Marketing, Teracent Corporation

· Mitch Joel, president, Twist Image

Here are some of the learning:

1. Start small and take baby steps to understand new media:

• Look up the top 15 videos every week
• Pick 10 people and follow them on twitter
• Look up top 5 musicians on MySpace
• Look up top blog sites on blogger.com

2. Online advertisement

• Display ad with no data/insights are better off not doing them in the first place
• The future of display ad is where its given by data insights from website / crm/ customer review on other sites.
• Locally marketing your products in a digital way - Robin Baskin has an interesting targeted selling based on temperature weather. When weather is between certain degrees, sell certain products, and so on... a bit too radical I think...
• Branding of online ad - impression also serves the purpose of branding if the marketing objective is awareness creation.

Quotes:

• Content is king and Context is queen.