Saturday, October 17, 2009

Left Brain, Right Brain

Designing website can take a LBRB (Left Brain, Right Brain) approach - to cater to 2 large group of web audience (presumably all the people in this world can be categorised into a Left Brain - more logical person and a Right Brain - more creative person)

So a website can have 50% real estate dedicated to a very logical-kind of treatment - ie brand/ messages / navigation can be very factual logical, text heavy describing in detail what this website is trying to communicate. And the other 50% real estate of the website dedicated to a very visual-kind of treatment to illustrate the message/ next steps into the website journey ,etc (example using images, videos, flash demo, etc).

The idea of this approach can help to drive a website design discussion so that there is less of a subjective view of the design, but rather a more objective approach helps to cut through the clutter to get every stalk holder to agree to one design. One design that fit the needs of the entire world - assuming all the people in the world can be categorized as Left Brain or Right Brain.

1 comment:

  1. Stop spamming around international tech forums. You're spamming in the name of survey. If you really wanted to make a survey, you should have contacted the admins/mods of the forum first. Its pretty sad to see MBA and business graduates do not follow ethical order. Since you have posted in multiple forums, don't be suprised if writers/admins/editors will put up an article about HP's unethical style of "survey".

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