Messaging
- need to identify key lead message among all the proof points
- requires legal approval on all messaging before usage
- key message may differ from country/region. Hence the right message has to be picked for the right country.
- message testing can be done to find out which message reasonate better with which country
Creative
- check if the country print can handle the the printout of the creative (e.g. printing black on newspaper will not turn out good in some emerging markets, perhaps better on magazine)
- creatives should cater area/real estate for local promotions (particular in demand generation campaigns) beyond key messaging
Digital
- Internet bandwidth in countries - emerging markets with lower internet bandwidth may require a HTML version of campaign website instead of a flash site
No comments:
Post a Comment